With an estimated population of 1.85 billion, people with disabilities (PWD) are an emerging market larger than China. Their Friends and Family add another 3.3 billion potential consumers who act on their emotional connection to PWD. Together, disability touches 73% of consumers.
Together, the disability market controls over $13 trillion in disposable income.
Design Delight from Disability - 2020 Annual Report by analyst Rich Donovan: The Global Economics of Disability.
Read the Return on Disability 1 September 2020 Annual Report and the Summary Report at www.rod-group.com/content/rod-research/edit-research-design-delight-disability-2020-annual-report-global-economics